Companies and organizations are facing increasingly complex challenges, especially when it comes to developing and implementing sustainability strategies and reports. While traditionally consulting services are often used to develop strategies, it is increasingly becoming apparent that coaching is a far more effective approach.
Why coaching instead of consulting?
During the consultation, the consultant often specifies the content and the timetable. While this can deliver results in the short term, it does not always lead to a deep anchoring of the strategy within the company. Coaching, on the other hand, relies on partnership in which the coach moderates the process and enables the participants to develop solutions independently.
Sustainability strategy as an example
A vivid example is the development of a sustainability strategy. Companies that are accompanied by a strategy coach often experience stronger internal cohesion and a higher level of identification with the strategy. The coach ensures that all relevant stakeholders are involved, promotes creative ideas and supports the implementation of practice-oriented solutions. This not only leads to a more viable strategy, but also increases the likelihood that it will be successfully implemented.
Added value through coaching
Involving a coach ensures that:
- Employees are actively involved in the development process.
- The company acts in a self-learning manner and builds long-term capabilities.
- The strategy is better anchored in the corporate culture.
Overall, coaching can be the key to success not only in the development of sustainability strategies, but also in many other strategic processes.
Invest in the support of an experienced strategy coach and experience the difference. Let’s walk the silver bullet together and develop sustainable, impactful strategies that last not just on paper but in reality.